Kanon Vodka Released In The U.S.
This sounds like some good stuff. Though I will admit, the more I drink it, the more I think Devotion is my favorite at the moment. Though a new vodka is always worth trying out. The bad news here is that it's only available in New York at the moment, but hopefully it catches on and gets into more places.
Here's the press release:
KANON ORGANIC VODKA, A SWEDISH SPIRIT, LAUNCHES IN NYC CELEBRATING THEIR EGALATARIAN LIFESTYLE
June 26th, 2010 (New York, NY) – With a strong history dating back to 1580, Kanon Organic
Vodka, an eco-friendly Swedish spirit, launches in NYC. The Gripsholm Distillery, has been
producing organic vodka for over 400 years and instills old world value and tradition for the brand, while staying true to their roots, Kanon Organic Vodka prides themselves on taste, sophistication and social awareness.
Gripsholm Distillery is the only EU and US certified organic distillery in Sweden. Kanon Organic
Vodka is a clean and balanced spirit backed by a royal history; previously a cannon manufacturing
company in the late 16th century, Gripsholm started supplying vodka to the foundry workers and
people in the surrounding area. With its 29 pot-still pans, 280 workers and a production of over a million liters of vodka annually, Gripsholm was the largest distillery in Sweden.
Kanon Organic Vodka is distilled from locally grown organic wheat in a continuous process without
the use of environmentally harmful or genetically modified additives. While many brands believe that redistilling creates better vodka, Kanon’s unique organic process enables such purity that multiple distilling or charcoal filtering is not needed. The mix with fresh spring water delivers unique and distinctive finesse with natural flavor without the typical vodka burn; a trait found in no other vodka today. With an updated and modern packaging design, Kanon’s exterior aesthetic will match the organic spirit’s sleek and understated flavors. Likewise, Kanon is in keeping with an eco-friendly theme inside and out, as the glass bottle is made out of more than 60% recycled glass and the entire package is recyclable. Even the distillery is run on wind and waterpower and all by-products are renewed.
“The US vodka industry has failed to address that within the next five years, Gen Y will account
for a quarter of the population,” says Stefanie Marco, US Director of Marketing and Mixology for
Gripsholm Distillery. “They are the Internet Generation, whose ideals and expectations are more
honest and refined than their Gen X predecessors. Kanon is a super-premium-quality vodka by virtue of the product itself, rather than of driven-up price-points and false promises of access to a “models-and-bottles’ lifestyle.”
Kanon Organic Vodka is currently available in New York at Morgan’s Hotel Group and will be expanding distribution and launching in Los Angeles in January 2011.
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