Devotion Vodka
I'm normally a purist when it comes to vodka. It shouldn't be flavored, and only drunk in a martini. Yes, that's a bit snobbish, but I'm ok with that.
Devotion Vodka interests me as it's infused with Casein (protein). Not sure if that would do anything to the taste or not, but I'm interested to find out (my guess is that it does nothing to the taste, but any excuse to make martinis is a good one). They recently sent me a press release, and I've added some of it in below:
Devotion Vodka Continues to Expand and Hires Seasoned Spirits Experts to Head Sales and Distribution
New Jersey—May 25, 2010—Devotion Vodka, the world’s smoothest American made vodka, continues to make its mark on the spirits industry. After launching in San Francisco and New Jersey, the Casein-infused vodka is expanding to Las Vegas, Southern California, New York and Arizona. Devotion Vodka infused with Casein (protein) is quickly transforming cocktails across the country. The company is already in its second round of production, as the first round sold out in four and a half months (it was expected to last one year).
Devotion is also defining a new generation of vodka aficionados who devote themselves fully to everything they do in life. “People who drink Devotion aren’t afraid to stand out and take charge; we’ve always worked hard and played harder. That is the mantra of the Devotion brand,” says Devotion founder Andrew Adelman.
Not only has the new 80-proof, triple-distilled vodka been successful in the nightlife arena, but the brand was also just recognized by the Radius Beverage Trends Report. This report provides an overview of key new product launches and movements across the beverage industry, highlighting the most interesting, stylish and innovative new brands and products from around the world. “Ultimately, you must deliver great taste, extreme clarity and excellent mouth feel,” says Bob Jones, VP of Devotion Spirits, Inc. “With Devotion Vodka Infused with Casein, we believe we have delivered on every front.”
Devotion Vodka is continuing to expand. Recently, Devotion announced the hiring of Michael Lopez-Calleja, a seasoned spirits industry expert, as the National Director of Sales. He will be responsible for sales and national launches throughout the U.S. and abroad. Lopez-Calleja compiled extensive experience with both Brown Forman and Skyy Spirits. He has taken over some of the largest spirits territories and increased sales by implementing successful marketing programs and working closely with distributors. He has worked at the Vice President level at a variety of companies and brings experience, drive and excellent connections to Devotion.
Devotion Vodka also announced the appointment of Johnny Metheny as their West Coast Director of Sales. Metheny is the renowned owner of Johnny Loves Nightclub in Northern California and also produced and distributed his own line of spirits, Johnny Loves Vodka.
Devotion Vodka has been introduced in a 750-milliliter bottle at a suggested retail price of $28.99. The frosted glass bottle with the iconic logo and recognizable red cap has further distinguished the brand and lifestyle that is unique to Devotion Vodka Infused with Casein. For more information, visit www.devotionvodka.com.
Posted by Ghostshark under Spirits | Comments (0)