Gallo Tries Their Hand At Gin
Ernest and Julio Gallo, who is well known for their wine, has decided to try their hand at making Gin. They've created New Amsterdam Strait Gin, which is considered a premium gin that will cost between $13 and $14 and is flavored with juniper berries and has a touch of citrus.
"We see a great opportunity to launch a new, contemporary American presentation of gin due to its recent revitalization as a fashionable spirit with a growing consumption," said Renato Reyes, senior director of marketing for the brand.
The New Amsterdam name is a nod to the Dutch style of gin-making. The product was test-marketed last year and in January began a yearlong national rollout.
Gallo is not disclosing how much of the gin it is making. It's being produced in Modesto, but the number of employees involved was not available. The source of the grain Gallo plans to use also wasn't disclosed. Gallo, founded 75 years ago this summer by the late Ernest and Julio Gallo, has created or acquired more than 40 wine brands. It is the world's second-largest producer by volume, trailing only Constellation Brands.
(via Luxist)
Posted by Ghostshark under Spirits | Comments (0)
