Winners Of The 2007 Drammies
The Scotch Blog has announced the winners of the 2007 Drammies. The Drammies were created to be, above all, a "People's Choice" award. There are no real awards, other than the fact that that a world-wide audience of thousands of whisky lovers selected winners. Here they are:
Best Packaging/ Marketing Campaign
Marketing counts. This packaging is sure to make someone pick it up. Ad, viral video, commercial, packaging, publicity stunt. Whatever it was it was the best.
Winner - Highland Park 18 "Whisky Amnesty" at Glasgow, Whisky Live - 28% of the votes
Bang for the Buck
You simply can't beat this whisky at this price. You'd probably buy it if it cost more, but for now you'll just load up on it.
Winner - Laphroaig Quarter Cask - 37% of the votes
Distiller/Blender/Independent Bottler of the Year
Over all this distiller/blender did the best job this year. New Products, moving the industry forward, whatever criteria you choose, these guys are in the forefront.
Winner - Bruichladdich - 49% of the votes
Most Innovative New Product
Was there anything NEW this year that just put everyone else to shame? Someone who moved the bar, tried something different.
Winner - Compass Box Canto Series - 58% of the votes
Best New Product (whisky)
The category says it all. This product was introduced (or reached your market) in 2007. And it was simply the best new thing out there.
Winner - Ardbeg Airigh Nam Beist - 36% of the votes
Best New Product (Non-whisky i.e., book, resource, web site, etc)
You couldn't drink it, but you could read it, view it, use it. This product was introduced (or reached your market) in 2007. And it was simply the best new thing out there.
Winner - Dr. Whisky - 45% of the votes
Most under-rated-whisky
This one doesn't get any respect. People don't know about it OR it's just a lot better than people give it credit for.
Winner - Glenfarclas - 52% of the votes
Worst Marketing Campaign
Ad, viral video, commercial, packaging, publicity stunt. Whatever it was it was the worst.
"Winner" - Canadian Club (Damn Right Your Dad Drank It) - 40% of the votes
You can read the article over at The Scotch Blog HERE.
Posted by Ghostshark under Spirits |
